Website Optimisation by Seo Nurse

Hello Reader and thank you for visiting the Seo Nurse and WebCreationUK guide to getting your website ranked higher in the search engines (Google. Yahoo, AltaVista, Ask Jeeves, MSN Live & many more).

Please scroll down to learn how to make your website more visible in the search engines and maximise your websites full potential and beat your competition.

CLICK HERE to keep on top of new hints, tips and developments in the ever changing World of search engine optimisation.

Please come back for more information by the UK's award winning search engine company, Seo Nurse.

Best Regards - Darren Earney
Email: darren@webcreationuk.com
Web: http://www.seonurse.com/

Top Ten ( 10 ) Google Tips for our Customers by SEO Nurse

1: Submit your domain name (URL) in Google - WebCreationUK perform this with every website designed and built by us!!!

2: Make sure that the title page describes what your website is all about.WebCreationUK perform this with every website designed and built by us.

3: Ensure that new content is placed on your website (no copying other websites as Google will recognize this and penalize you for it).You know your own business better than anyone so get typing. If you need help, WebCreationUK can put you in contact with our very own Copywriting partner.

4: Try to add your keywords on the home page to make a ratio of around 5% of all text shown on the website. Do not go overboard or Google will not like it and may punish your website severely.If you need a little advice then simply ask one of our consultants at WebCreationUK who will be more than happy to suggest some ideas.

5: Get other, relevant websites to link to your websiteThis is critical to any search engine success and is worth spending at least 30 minutes per fortnight searching the Internet to find any potential candidates.

6: Sign up to relevant forums and get your website known about.This is an excellent way of getting website / business known about for free, go on get posting!!!

7: Keep your website content updated on a monthly basis.Google just loves to see new, original content placed on your website, so place a new bit of news on the website, perhaps the odd testimonial or new service that you offer, or special promotion that you would like to announce.

8: Do not SPAM your website across the web or you may get banned from GooglePlease do not sign up to any Search Engine Optimization company offering hundreds of links for some low monthly, yearly or even one off fee you might just get banned from the search engines.

9: Make sure all your links are working, broken links can upset Google and make sure website less noteworthy.WebCreationUK perform this check with every website designed and built by us.

10. Make sure that a Site Map has been added to your website (Google loves these).WebCreationUK perform this with every website designed and built by us.

One last tip, we have seen websites get banned by companies simply being too determined in their actions to beat the competition, by introducing huge unorthodox / illogical changes to their website. Just remember to keep to the above 10 tips and overtime you will see your website increase in stature and rank in the search engines.

WebCreation UK – Google and Beyond

I want to be number one in Google’ – is a statement made by many of our potential and existing customers alike.

As such we felt it important to arm you with the below information to ensure that you have a better understanding of what is involved and what can be expected. Please do NOT believe any company who promises you a number one position in the search engines (Google) as this is impossible and unethical to guarantee – think of it this way – how can 823,000 online clothes shops be number one under the main key term ‘clothes’………..see what we mean and as such the below should give you a head-start, as information is power and the key to obtaining a strong, solid and realistic positioning within the search engines.

Search engines rank your website according to five main ‘natural ranking’ criteria, which forms an intrinsic relationship to how your website may be featured within the search engines.

Firstly, incoming links to your website from other high quality websites. The more links your website receives, the more it is perceived to be a useful resource and is therefore ranked higher. Please note that quantity is no substitute for quality here, incoming links should come from industry related established websites. The more important the company is that is linking to you, again the more your site is perceived to be a useful resource to bigger and longer established companies – and hence you get ranked higher. Conversely, if you have large numbers of incoming links from unrelated poor resources (link farms / spam directories and forums etc…) you may be penalised for attempting to artificially inflate your rankings. As an example if a web design company had an incoming link from the Microsoft and Apple websites, they would be ranked higher than if they had twenty or thirty links from non-related smaller businesses whose websites were not considered to be as important or relevant.

Secondly there is Reciprocal Links – ‘I'll link to your website if you'll link to mine’ - are also counted but with less weight than one-way links (as discussed above) as these are perceived to be easier to obtain and subsequently may inflate a websites true worth.

The third criteria for establishing your ranking is traffic - how many people visit your website. If you have a large amount of traffic your site is perceived to be a popular and successful resource and is therefore ranked higher to make it more visible to other users who might find it useful. The reason the two criteria work together so closely is that incoming links provide you with more direct traffic from other sites, and if you are higher up the rankings more related businesses find you and will want to link to you. This tends to lead to a ‘snowball’ effect for the more successful websites, which in some cases can take years to establish.

The fourth criteria for helping maximise your websites success in the search engines is content / wording that is on your website. If your websites is to do with selling / marketing of properties it would make sense to ensure you use such words within your website as, properties, property, houses, accommodation, flats, cottage, semi detached, detached, offices, studio flats etc. So many websites fail to recognize that using good content and ensuring the headers, title name and website description is informative; can affect the positioning of the website within the search rankings.

Lastly is how is your website built? If you website is built by a web design company who does not use good search engine practice then the chances of getting a good position in Google is negligible. This of a house being built on quicksand – however good the house is, the chances of it sinking is high and as such all the hard work put into your website has been a waste of time, effort and money. When we design a website, we try to ensure that the way in which the website has been created is as search engine friendly as commercially possible by using the latest search engine coding practices.

In terms of improving your websites performance in the search engine rankings, there is no quick fix. Building a strong position is a long term, and ongoing, process. There is a difference between a website establishing its relevance to certain search criteria, and a website being considered to be of a high importance within that criteria compared to its competition.

Search engine optimisation work performed on a website establishes firstly, which search criteria the site is relevant to – and secondly, makes the information contained in the site as accessible to the search engines as possible via a number of coding techniques. Implementing these techniques correctly will make it easier for the search engines to index all the information on your site, meaning it will be listed under the correct search criteria. SEO work will not directly improve search engine rankings, although optimising a sites content for specific search criteria using the correct SEO techniques will enable the search engines to index your sites content much more effectively. The site is therefore more likely to be listed for the search terms it is optimised for.

Other Marketing Ideas via the Internet and WebCreation UK

You have decided that your website must form a part of your business marketing strategy. Just how much of your budget you allocate to this part of the marketing mix is clearly based on a number of factors. There are various methods of marketing your website via the internet, including:

Link Building and Directories – see our separate page on how to potentially improve the rankings of your website via link building and the use of directory entries.

Email Campaigns - another way of staying in-touch and informing either potential or existing customers; or those that you wish to communicate with. Lists can be created via a form(s) on your own website, obtained from other sources or manually entered.

Advertising Spots - there are many websites that sell banner adverts and advertising spots, if several have the same or similar audience as your website, it may be worth considering placing an advertisement with one or perhaps all of them. We can design any such advert if required.

Pay per Click - you have probably seen the sponsored links across the top and on the right hand side of Google, these are simply advertisements whereby you bid a price "per click" for a particular spot (more popular and general keywords and phrases being more expensive than more targeted and specific ones) and then pay the bid price when individuals click on your Ad This of course does not guarantee a sale, (if that is your aim), but it at least gets a visitor to your website!

Terminology key

Index / indexing
A search engine ‘reading’ your website and storing that information in its databases, ready for use in its listings.

Listings
A search engine publishing your website in its returned search results for relevant search criteria.

Rankings
Your websites position in the listings for relevant search criteria.

WebCreation UK offers free informal advice on the services outlined above to ensure that you are aware from the outset of the various methods of internet marketing available for your website. Quotations are available on request at any time for the above.

Tel 1: 0845 054 0060

Fax: 0117 981 1411

Email: info@webcreationuk.com

We hope the above is all in good order and that this information will aid you in the important world of search engine optimisation and website ranking.

WebCreation UK Example Ecommerce Store by SEO Nurse

WebCreationUK is very pleased to see IW Furniture (Ecommerce Store) doing well in the Search Engines

Do this NOW and help boost your website ranking by SEO Nurse

Over the years many customer have been asking for my advice regards search engine optimisation and how to get their website more visible in Google.

I have written hundreds if not thousands of responses, and in doing so have come across a few websites that actually can help boost your website in the search engines.

Please simply go to the below websites, register for free and enter your website details and in around 30 days or less, Google will pick up the fact that your website is listed on these websites and hopefully improve your website ranking position.

Do NOT expect miracles because if were that easy to do then there would be no need for search engine optimisation companies but it can help and as such I would urge all to do it.

BTTRADESPACE - FREEINDEX - HOTFROGUK - WORDPRESS - WIKIA - BLOGSPOT - B2B - LINKMARKET - DIGG - BIZWIKI - GOOGLEBUSINESS

Plus I will happily exchange a link from SeoNurse to any WebcreationUK customer for free by emailing me at darren@webcreationuk.com

HOT NEWS: WebCreation UK Launch Advanced Search Engine Optimisation Programme by SEO Nurse

WebCreation UK have developed our Advanced SEO Programme which has been specifically created to help boost your websites presence on the search engines.

Please take a look at our example WebCreation UK Search Engine Optimisation Report to see the type of depth we go into when performing intense website optimisation work.

As from 2008 WebCreation UK is naturally listed on the FIRST PAGE of GOOGLE under 3 well used phrases, these being – website design, website designers, and web designers.

Please be very careful of those website design or search engine companies that are not naturally ranked in Google under key website industry phrases.

If they cannot do it themselves, then they probably will NOT be able to do it for your website, regardless of what they promise!

SEARCH ENGINE OPTIMISATION PACKAGE

- Off Page Optimisation (we do not require access to your website),

- Intelligent Link Building, (links from related websites and NOT via automated link building farms),

- Creation of Blog, (external web page to act as a conduit to main website),

- Creation and Submission of RSS Feeds, (allow viewers to keep updated about your website),

- Submission within XML News Feeds, (fast way of getting your website viewed on external websites),

- Entries Within Forums, (maximise your website presence and attract attention),

- Maximization of Referral Links, (use other websites to pass viewers to your website),

- Generic Viral Marketing, (placement of your website within Social sites for exposure),

- No Hidden Costs,

- No Contractual Tie In,

Cost: £175 + VAT per month (no monthly tie in),

Search engine optimisation is an area of the web industry which is often over hyped and under-performed.

Many businesses are promised top rankings or unachievable results.

If becoming No 1 on Google was that easy, we would all be there!

As there are only 10 spaces on the first page of Google, it is impossible to "guarantee" a ranking and therefore WebCreation UK have decided to take a far more honest approach to the way we carry out search engine optimisation.

We will do everything we can to achieve top ranking positions using our highly skilled team and experienced methods.

Please let me know if you would like to proceed or if you would like further information on how we can help you!

T: 0845 054 0060

E: mailto:darren@webcreationuk.com

W: http://www.webcreationuk.com/

Client Testimonial by Iain-Gordon by SEO Nurse

WebCreationUK made me a superb website and what really put the cherry on the cake was the free advice supplied by their Search Engine Team.

Within a couple of months I went from page one hundred and something to page one on Google under specific industry phrases that has dramatically increased visitors to my website.
Incredible stuff and I am now looking at their continued Search Engine and Optimisation Package to help ensure this continues.

Simply brilliant and thank you to SeoNurse for providing such helpful SEO infomation.

Iain Gordon

Owner

Piano Services Limited

We all have to 'muck in' by SEO Nurse

In the days of all companies wishing to be on the top of Google it has come as no surprise that customers are demanding to be noticed under certain keywords. This is all well and good and we fully understand that being noticed is the path to glory but it is not all one-sided. We believe in being open and not hoarding information to ourselves and in doing so keep customers in the dark, we like to share. WebCreation UK has a superb ongoing search engine optimisation solution but we also feel that customers can also get stuck in and in the odd free hour to register themselves on Forums / Blogs to keep the old marketing wagon rolling. Working together is the WebCreation UK way, which is why we have such a close working relationship with our customers. As such we have a little saying called ‘we all have to MUCK IN’